Staff Virtual was my second employer. Initially, I was contracted for five months to support one of their clients, Kids Inc. Aruba, creating characters and animations for their interactive e-books.
After that contract ended, I moved into an internal graphic designer role handling marketing materials, photoshoots, landing pages, and digital ads.
The greatest challenge arose from shifting my responsibilities after finishing the project with Kids Inc. Aruba. Moving from video creation with After Effects, Illustrator, and e-mag studio to website and marketing tasks meant refocusing my efforts. There were also no formal branding guidelines in place—only a single logo and a color.
I reviewed the existing branding and developed best-practice guidelines for consistency. Ultimately, the key was open communication with both the team and supervisors, which enabled us to successfully coordinate campaigns and produce cohesive marketing materials.
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