ARX is a trust-driven community that brings together individuals, businesses, and regulators in a secure, exclusive environment. I developed their brand identity and created an animated infovideo that was presented to the Cagayan Economic Zone Authority (CEZA).
The main challenge was to create a branding solution that was both simple and deeply meaningful. This was also my first project in the tech sector, despite earlier experience in website design, development, and e-commerce.
The approach involved conducting a competitor analysis and examining simple, timeless logos that resonate with modern minimalist aesthetics.
The final logo design opted to drop the “E” in “Exchange,” resulting in the streamlined and distinctive “Xchange.”
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