Pyary
Tyne Trading & Contracting, a prominent Qatar-based company specializing in Professional Talent and Manpower Services, has recently become the official distributor of PYARY Soap in the Philippines. PYARY Soap, renowned in Southeast Asia and originating from India, has gained significant popularity in the region. To support their sales and distribution operations in the Philippines, Tyne Trading & Contracting engaged Blaise Lavandero to design and develop a dedicated e-commerce website for PYARY Soap.
Challenges
This project marked the second major update of the PYARY Philippines website. After evaluating their digital strategy, Tyne Trading & Contracting decided to move away from maintaining an in-house ordering system and instead redirect customers to their preferred third-party marketplaces. The challenge was to redesign the website to reflect this new approach while improving the overall visual quality, user experience, and brand presence. Additionally, the client needed a solution that would allow them to manage and update website content independently without relying on a developer for ongoing changes.
Solution
Blaise Lavandero successfully redesigned the website to align with Tyne Trading & Contracting’s updated business strategy. The existing ordering system was removed and replaced with clear, seamless product redirects to their selected marketplaces, simplifying the customer journey and reducing operational overhead.
A custom dashboard was also developed, enabling the client to update website content and text on their own with ease. This empowered the team to keep the site current, make quick content changes, and maintain flexibility as their distribution strategy evolves, while presenting a cleaner, more modern, and more maintainable website.
Features
Client Dashboard
I created a dedicated Creativelair dashboard that allows them to independently manage their website, including adding or removing products, updating content, and publishing blog posts.
