Arx
ARX is a trust-driven community that brings together individuals, businesses, and regulators in a secure, exclusive environment. I had the opportunity to work on a freelance project for ARX, where I developed their brand identity and produced an animated infovideo that was showcased to the Cagayan Economic Zone Authority (CEZA).
Challenges
The challenge was to create a branding solution that was both simple and deeply meaningful. As a newcomer to the tech industry—despite my background in website design, development, and product-based e-commerce—this project allowed me to explore a fresh and exciting creative approach.
Solution
The solution involved conducting a competitor analysis and examining simple, timeless logos that resonate with modern minimalist aesthetics.
Mock-Ups of Logos
Chosen logo
The final logo design opted to drop the “E” in “Exchange,” resulting in the streamlined and distinctive “Xchange.”
