Staff Virtual
Staff Virtual was my second employer. Initially, I was contracted for five months to support one of their clients, Kids Inc. Aruba, creating characters and animations for their interactive e-books. When that contract ended, I was hired internally as a graphic designer, where I produced marketing materials, participated in photoshoots, and designed landing pages and digital ads.
Challenges
The greatest challenge arose from shifting my responsibilities after finishing the project with Kids Inc. Aruba. While I initially focused on video creation using After Effects, Illustrator, and e-mag studio, once the contract ended, Staff Virtual transitioned me into website and marketing tasks. Although I had similar experience at Hoppler, I had to refocus on creating corporate materials for this new role. On top of that, there were no formal branding guidelines in place—only a single logo and a color—so materials were often produced without a cohesive style.
Solution
I conducted a thorough review of their branding, even though there was no formal guideline in place. I then developed a list of best practices—including do’s and don’ts—to maintain brand consistency. Ultimately, the key was open communication with both the team and supervisors, which enabled us to successfully coordinate campaigns and produce cohesive marketing materials.
E-mag studio is now defunct, so most of my work with Kids Inc. Aruba is no longer accessible. However, they still have short ads I created available on their YouTube channel.
Marketing Materials
Landing Page
Landing Page
Business Cards
