Hoppler Inc.
Hoppler Inc., a real estate brokerage, was my very first employer. When it started out under the name Housing Interactive, the company later split into two entities, giving rise to Hoppler. I was hired as their second multimedia designer and was immediately tasked with revamping the brand’s marketing collaterals, fine-tuning its brand identity, producing video ad campaigns, and contributing to website design and development. During my time there, I also took on photography and videography assignments. Through these responsibilities, I gained a diverse skill set that I now bring to my work with clients and employers.
Challenges
As a fresh graduate entering my very first company, I was immediately tasked with elevating Hoppler’s branding and marketing. The pressure was high, given that this was my first real branding project, and deadlines for exhibitions were fast approaching. I had to quickly master proper branding techniques while juggling a variety of deliverables—everything from digital and print materials to video campaigns. Despite the intense workload, this experience became a significant stepping stone in my professional growth.
Solution
Under tight deadlines, I focused on asking clear, detailed questions to ensure I fully understood my employer’s requirements. I established a streamlined workflow, using checklists, keyboard shortcuts, and organizing assets systematically. When I needed help—such as sourcing photos—I turned to my teammates to keep the process efficient. In situations like this, teamwork proved vital. Over time, I gained a solid understanding of my employer’s preferences, ultimately creating a strong brand identity and marketing materials that served the company for 5 to 6 years.
Hoppler Calendar
Hoppler Brochure
Hoppler Business Card Mock-Ups
Hoppler Booth Design
Hoppler Video Ad Campaigns
Hoppler Newspaper Ad in United States
Hoppler Door Hanger
Hoppler's 2015 UI/UX Website
